Tips and Pointers for Effective Link Building

Link building is one the best ways to get your business out there. It lets you build a credible reputation among online users since it appears more natural compared to hard selling, and more importantly, it helps you gain better ranking for your site, helping you be more visible to your potential market.Not all link building methods are ideal, however, and some can even be detrimental to your site’s ranking. Beyond knowing which strategies to avoid, it’s important to know which strategies help you make the most of link building. Here are some of those strategies.Internal Link BuildingInternal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.


Blog CommentsCommenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.Social MediaAlmost every person on the planet has a social media account, so it’s only understandable to place your links there.When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.Regular Press ReleasesIf you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.


Professional AssistanceLetting professionals take of things is always the best route to take, and often the one that shows more benefit in the long run.Link building can get quite technical, and wrong moves, whether intentional or unnoticed could cause a lot of damage for a campaign, so investing in people who can do things right is a wise decision.Not only that, but if you work with the right agency, they can also provide you with the necessary content and even social media management to make sure that you employment of the best link building strategies syncs well with your other online marketing efforts.

The Importance of Employee Management Software in a Modern Office

Former chairperson and CEO of Xerox Corporation, Anne Mulcahy, once said,

“Employees are a company’s greatest asset- they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.”

If you are an organization that uses the Internet for everyday business practices, then there should nothing stopping you from going one step further and applying technology provided on the Internet to employee management.

Under piles of workloads, appointments, and meetings, it often becomes understandably difficult for a manager to give employees the time and attention, encouragement and stimulus that they deserve.
Making use of a company’s greatest assets – its human resources – to their fullest potential sometimes means adopting technology that efficiently tackles time constraints, management challenges, a employee dissatisfaction.

Has it Ever Worked? Yes!

Ever wondered what goes into making candy? The answer should be a large number of very satisfied workers. Or at least that’s what the Jelly Belly Candy Company of California believe.

The family-owned company takes its employee performance and job satisfaction very seriously.

They recently decided to make the switch from its antiquated talent management process to a far more modern and automated system that uses an employee management software to provide accurate performance appraisals.

The result?

The new automated employee management system has allowed for a more standardized, organized, and formal evaluation process at the Jelly Belly Candy Company.

Greater accessibility between employees and managers, better training programs, and more efficient performance appraisals have all allowed the company to reach its business objectives without compromising on employee satisfaction.

The Different Tools of an Employee Management Software

1. Maintain a database for all your former and current employees

Complete, searchable, and secure records that includes information such as the employee’s personal details, bank details, emergency contacts, and even a record of his/her sick leaves.

2. Reduce the paperwork

An efficient employee management software will allow employees to request time off, submit timesheets or documents and allows employees to audit or approve submissions or requests.
This negates the need to work with HR or submit unnecessary pieces of paper.

3. Keeps track of time and attendance

Employees and managers have an instant record of absenteeism and the number of hours put into work everyday. This allows employees to be more responsible and stay on top of their punctuality and absenteeism rates before it becomes in issue.

4. Total Rewards

Some employee management software apps allow managers to provide their employees with rewards (financial or non-financial) for good performance.

Employees can access their total reward statement through the software, and this often becomes a powerful way of keep individuals motivated and driven.

5. Expense Management

An incredibly useful feature of most employee management software is that it allows staff to scan or photograph and upload receipts onto a database, therefore allowing managers and employees to keep a permanent account of all expenses.

6. Payroll

A simple app can process payroll on individuals online based on the number of hours they have put in with just a click of a button.

7. Asset Management

When an employee leaves the company, managers can keep track and monitor the return of any equipment that was provided to the employee by the organization.

8. Shift Planning

In an organization that depends on perfect timesheets for its smooth functioning, a tool that schedules the staff, eliminates shift conflicts, and notify employees of work shifts automatically can prove to be extremely convenient.

9. Track progress of the company

Information is constantly being constantly being collected on the employee management software, making it easy to gauge the company’s progress.
Instead of having to spend time putting together reports to see how the company is doing, a quick look at the information on the software should allow managers to constantly and accurately track the company’s progress.

The Benefits: Employee Engagement and Satisfaction

1. Providing constructive feedback

Neither managers nor employees look forward to performance reviews, often a once-a-year event that makes an employee feel like a school kid receiving a report card.

Surveys have shown that employees dread annual performance reviews and are therefore less likely to respond in a positive manner to the feedback that is given.

An employee management software allows managers can control how frequently and in what format they would like to provide feedback to their employees.

Performance appraisal reports can be replaced with configurable dashboards and messaging systems, resulting in feedback that is constructive, efficient, and perhaps flows better with the rest of the company culture.

2. Setting goals and motivating employees

An employee management software makes it easy to remind employees of their goals and drive them towards developing skills and meeting deadlines.

This structure also allows employees to work more independently instead of being micromanaged by a manager or HR professional.

3. Better accessibility and communication

Time constraints, clashing schedules, and increasing workload makes it difficult for employees and managers to communicate.

This can foster resentment and misunderstandings, with managers sometimes being too harsh in their judgement of employees and employees sometimes feeling like they have been judged unfairly.

Employee management software avoid help companies avoid such issues, and can help managers clearly communicate their expectations from an employee.

4. Better employee-manager relationships

Employee management software takes away some of the pressure, anxiety and stress that is often observed between managers and employees.

It allows for an environment that encourages low stress communication and help employees and managers work together towards meeting organizational goals.

To summarize, an employee management software provides an organization with a plethora of tools for better management, while simultaneously focusing on employee satisfaction and engagement.
If used correctly and to its fullest potential, employee management software provides a company with an automated, efficient management system and a healthier work environment.